PARTNERSHIPS PERFORMANCE BOARD

Performance Golf Partnership Performance

Barstool Sports flagship plus the Tier 2 creator roster, measured against booked goals. Where progress gets personal.

Barstool flight Jun 22, 2026 – Jun 30, 2027
Barstool CY1 investment $1.2M
Data as of Oct 1, 2026
Creator roster 4 Tier 2 creators

Chapter 01 — Barstool Sports · flagship partnership

Topline

Delivery to date

Impressions delivered

12,616,075

65.58% of 19,236,300 booked goal

Engagements

55,593

Across aired deliverables

Deliverables aired

17 / 92 tracked

Booked rows on Barstool's calendar

Affiliate link clicks

1,765

Barstool links and codes

Tracked conversions

36

Approved affiliate transactions (PAP)

Delivery per Barstool's per-placement detail — 95 delivered placement rows carrying 12,616,075 impressions and 55,593 engagements. Barstool's own rollup reads 12,600,151 and 55,545: its YT Shorts table drops the Sep 23 Riggs vs H8ers Short (15,924 impressions, 48 engagements), so this page uses the per-placement figure. Pace sits at 65.58% of the booked goal against 27.08% of the flight elapsed (101 of 373 days), now ahead of the clock — but Chicago's over-delivery carries it; Fore Play, Pardon My Take and Spittin' Chiclets together sit at 43.13% of their goals. The booked goal fell from 19,739,200 to 19,236,300 because Barstool cut Chicago's goal from 2,259,200 to 1,756,300. Contract IO guarantees 21.44M impressions; 19.24M are booked to date (the IO is contract-side, not in Barstool's sheet).

By franchise

Impression delivery against booked goals

Fore Play On track
3,901,611 of 6,660,000 58.58%
Pardon My Take On track
2,542,725 of 6,310,000 40.30%
Spittin' Chiclets Attention
1,094,097 of 4,510,000 24.26%

Two deliveries: the Jul 28 host read (engagements and live link still blank) and Biz's Sep 18 personal social at 777,375. The Sep 17 shortform and Sep 24 longform slots passed with no delivery row.

Barstool Chicago Goal exceeded
5,077,642 of 1,756,300 289.11%

Goal cut to 1,756,300 (was 2,259,200). One round of Sep 22 Golf Sim Day social bundles — Pardon My Take, Viva La Stool, Big Boys Club, The Yak, Mostly Sports — delivered it all. The Sep 28 sim-day production is not yet reported; next sim day Dec 15.

Barstool Classic Scheduled
0 delivered · no goal assigned

Barstool Classic Championship runs Nov 16–18 at Grayhawk per Barstool (the contract date was Nov 1) — still absent from Barstool's reporting calendar.

Aired

Completed deliverables

Seventeen contract units aired between Jul 23 and Sep 25, reported as sixteen drops — the Jul 23 and Jul 27 launches each bundled a host read with a full social rollout, and the Sep 23 Riggs vs H8ers sponsorship sits outside the contract-unit grid. Two more Pardon My Take videos are live per Barstool but not yet in their doc; they close the list with no figures.

Fore Play — Launch bundle

Jul 23Ep. 883Host Read #1 + Shortform #1

Impressions 783,810
Engagements 1,852
Live Read67,092
IG Post626,700
X49,701
Story14,846
Facebook8,223
TikTok5,158
YT Shorts12,090

Restated upward again: the host read now reads 67,092 (was 67,006), the Instagram cut 626,700 (was 617,034) and TikTok 5,158 (was 4,723).

Pardon My Take — Launch bundle

Jul 27Host Read #1 + Shortform #1

Impressions 1,192,815
Engagements 3,371
Live Read585,168
IG Post422,697
X102,695
Story30,892
Facebook15,473
TikTok9,889
YT Shorts26,001

Host read restated upward again to 585,168; the Instagram cut rose to 422,697 (was 388,572) and TikTok to 9,889.

Spittin' Chiclets — Host Read #1

Jul 28

Impressions 316,722
Engagements Not reported

Restated to 316,722 (was 314,953). The engagement cell is still blank and the live episode link is still missing, so engagements stay unreported.

Fore Play — Host Read #2

Aug 13

Impressions 63,105
Engagements 357

Impressions are Barstool-reported. Restated slightly down from 63,465.

Fore Play — Host Read #3

Aug 27

Impressions 64,245
Engagements 253

Impressions are Barstool-reported. Restated down from 79,603.

Fore Play — Host Read #4

Sep 3

Impressions 65,241
Engagements 274

Impressions are Barstool-reported. Restated down from 82,415.

Pardon My Take — Host Read #2

Sep 8Largest host read to date

Impressions 767,365
Engagements 22

Restated up from 677,119. Engagement counts on PMT host reads run very low against their impression volume.

Fore Play — Host Read #5

Sep 10

Impressions 62,419
Engagements 214

Impressions are Barstool-reported. Restated up from 60,991.

Fore Play — Host Read #6

Sep 15

Impressions 53,775
Engagements 254

Now reported — it aired on schedule but had no row at the last refresh. The next Fore Play host read is Oct 13.

Fore Play — Breaking Series #1

Sep 16–18Presenting Sponsor

Impressions 1,765,069
Engagements 7,257
Episode182,680
IG Post990,192
X470,384
Story22,603
Facebook62,332
TikTok9,308
YT Shorts27,570

First video sponsorship to run: the YouTube episode plus a social rollout across Fore Play, Viva La Stool and Barstool Sports. 110.32% of its 1,600,000 package goal.

Spittin' Chiclets — Biz personal social

Sep 18Talent social

Impressions 777,375
Engagements 6,008

BizNasty's own Instagram post. It carries every engagement Spittin' Chiclets has reported so far.

Fore Play — Frankie personal social

Sep 21Talent social

Impressions 212,324
Engagements 464
IG Post158,193
X54,131

Frankie Borrelli's own Instagram and X. First of Fore Play's twelve booked talent socials.

Barstool Chicago — Golf Sim Day social bundles

Sep 22Five channels

Impressions 5,077,642
Engagements 22,954
Pardon My Take2,201,028
Viva La Stool1,543,750
Big Boys Club1,069,518
The Yak169,285
Mostly Sports94,061

289.11% of Chicago's 1,756,300 goal from one round. The biggest single post of the flight is in here: Pardon My Take's Instagram reel at 1,404,639.

Pardon My Take — Hank personal social

Sep 22Talent social

Impressions 523,022
Engagements 4,126
IG Post383,094
X130,931
TikTok8,997

Hank Lockwood's own Instagram, X and TikTok.

Fore Play — Riggs vs H8ers

Sep 23Associate Sponsor

Impressions 831,623
Engagements 8,187
Episode240,562
IG Post522,696
X35,446
Facebook7,765
TikTok9,230
YT Shorts15,924

Video sponsorship, not a contract longform unit. Barstool's Summary tab drops the 15,924-impression YouTube Short, so it shows 815,699; the per-placement rows give 831,623.

Pardon My Take — PFT personal social (story)

Sep 25Talent social

Impressions 59,523
Engagements Not reported

Story frames only — Barstool does not report story engagements. His Sep 28 video, the other half of this booking, is live but not yet reported (see below).

Pardon My Take — PFT custom social video

Sep 28InstagramLive · not yet reported

Impressions Awaiting Barstool report
Engagements Awaiting Barstool report

Confirmed live on Sep 28 by Cori Korab, Barstool's account manager, who said the link and delivery would be in the reporting doc the next day. It is not there yet, so no figures are shown. Post: instagram.com/p/Dd2BLXWM8DC

Pardon My Take — Hank custom social video

Sep 30InstagramLive · not yet reported

Impressions Awaiting Barstool report
Engagements Awaiting Barstool report

Confirmed pushed live on Sep 30 by Cori Korab. Not yet in Barstool's reporting doc, so no figures are shown. Post: instagram.com/p/Dd5M0EiNqfk

Two currencies, kept separate by design: every figure in this section is Barstool's blended delivery metric, taken from the per-placement detail in their doc. The two live-but-unreported videos carry no figures until Barstool reports them — nothing is estimated. PG's first-party platform views live in Chapter 02 and are never added to impressions.

CPA bonus

Cumulative bonus milestones

New paid PG1 users acquired via Barstool links and codes unlock cumulative bonuses. Early flight — conversion tracking live since Jul 23.

Total link clicks 1,765
Fore Play 667
Pardon My Take 575
Barstool Main 429
Spittin' Chiclets 94
Approved transactions 36

36 approved affiliate transactions (PAP) to date: 32 on the Fore Play link, carrying $402 of order value and $0 commission, 2 on Barstool Main and 2 on Pardon My Take at $0 — consistent with free-trial starts. Spittin' Chiclets has none. A live PAP read on Oct 1 matched the revenue rollup transaction for transaction from Sep 9 onward (the read stopped there on a PAP server error) and found one more Fore Play transaction that landed after today's sync; it will count at the next refresh. The Chiclets link logged 23 clicks in September, most recent Sep 29.

Contract units

Deliverable progress

Aired against contracted, with what is currently booked on Barstool's calendar. Aired counts what Barstool has reported as delivered; ClickUp runs behind the sheet and the sheet wins.

⚠ marks lines where the booked count sits below contracted. A dash means the booked count was not separately noted.
Franchise Deliverable Aired Contracted Booked Notes
Fore Play Host Reads 6 12 12 Six reported through Sep 15 · #7 Oct 13 · #8 Nov 5 · four more Feb–Mar
Shortform 1 10 8⚠ Two units short of contract; a Sep 29 story-only row is not a full unit. Next full unit Oct 1
Longform 0 4 0⚠ No longform booked — Riggs vs H8ers (aired Sep 23, next Dec 7) is filed as Associate Sponsor
Breaking Series 1 2 2 #1 Sep 16–18 reported · #2 Oct 21 per Barstool (calendar still shows Oct 1)
Talent Socials 1 6 12 Frankie Sep 21 reported · 12 booked vs 6 contracted (Frankie/Riggs/Trent ×4 each, Sep–Feb)
Pardon My Take Host Reads 2 4 4 #3 Nov 18 · #4 Jan 13
Shortform 1 4 4 Sep 29 slot not yet reported · Oct 26 · Dec 15
Longform 0 4 2⚠ Two units short of contract — "Pardon My Golf" Oct 7 or 9 · Dec 17
Talent Socials 2 3 4 Hank Sep 22 and PFT Sep 25 reported (his Sep 28 video is live, not yet reported) · both again Jan 20 — one over contract
Spittin' Chiclets Host Reads 1 6 4⚠ Two units short of contract — #2 Oct 6
Shortform 0 4 4 Sep 17 slot slipped; first unit now Oct 1 and still out for approval per Barstool
Longform 0 4 2⚠ Two units short of contract — #2 Sep 24 (IG Oct 9) not yet reported · #1 Dec 28
Talent Social 1 1 2 Biz Sep 18 reported · Jan 26 — one over contract
Chicago Golf Sim Days 1 2 2 Sim Day #1 social bundles reported Sep 22; its Sep 28 production and Fore Play stories not yet reported · Dec 15
Tentpole Barstool Classic activation 0 1 1 Nov 16–18 at Grayhawk per Barstool; not on their reporting calendar

Next six weeks

Upcoming from Barstool's media calendar

  1. Oct 1 Fore Play Shortform + Spittin' Chiclets Shortform #1 (Barstool says the Chiclets video is still out for approval)
  2. Oct 6 Spittin' Chiclets Host Read #2
  3. Oct 9 PMT Longform #1 "Pardon My Golf" (Presenting Sponsor) — Barstool says Oct 7 or Oct 9 · Chiclets Longform #2 Instagram post
  4. Oct 12 Fore Play films the next Riggs vs H8ers (release date TBD; calendar holds Dec 7)
  5. Oct 13 Fore Play Host Read #7 + Fore Play Shortform
  6. Oct 14 Spittin' Chiclets Shortform #2
  7. Oct 21 Fore Play Breaking Series #2 (Presenting Sponsor, moved from Oct 1 per Barstool) + Fore Play Shortform
  8. Oct 26 PMT Shortform
  9. Nov 5 Fore Play Host Read #8
  10. Nov 11 Spittin' Chiclets Shortform #3

Creative lock: Barstool requires copy/asset updates by the Wednesday prior to drop week. The calendar runs to Mar 11, 2027 with 56 booked placements dated Oct 1 or later, and Barstool's per-placement reporting rows now run to the same date.

Chapter 02 — Creator roster · Tier 2

Creator partnerships

All Tier 2 creators tracked on the analytics dashboard. Instagram-first; totals are de-duplicated latest snapshots, and affiliate links are not counted as posts. Content snapshots last refreshed Aug 21; only the affiliate lane below is current. Tier 3 creators are not on this board.

Tracked views

1,568,533

Engagements

42,750

Posts tracked

43

Creators

4

Gerry Carry

Tier 2Instagram

Tracked views 640,480
Engagements 26,982
Posts 29
Best post
101,779 views

Includes evergreen PG-tagged posts predating the current campaign window.

Carter Smith

Tier 2Instagram

Tracked views 482,494
Engagements 9,473
Posts 6
Best post
215,457 views · "WE HAVE THE FOOTAGE!" collab reel

Story engagement breakdown pending; two collab reels carry public like/comment counts only.

Blair Wheeler

Tier 2Instagram

Tracked views 361,959
Engagements 1,347
Posts 5
Best post
97,741 views
Content
3 ACC collab reels + Aug PG1 App reel + ACC story bundle

ACC story bundle counted once — it arrives under two post ids in the feed. Each ACC reel is counted once as well; the tagged and manual copies are the same three reels. His affiliate link is listed below, not counted as a post.

Hannah Leiner

Tier 2Instagram

Tracked views 83,600
Engagements 4,948
Posts 3
Content
ACC story bundle + 2 tagged carousels

ACC story bundle counted once — it arrives under two post ids in the feed. Carousel views unavailable via the tagged lane. Her tagged content last refreshed Aug 21, so these figures are stale.

Affiliate performance · Post Affiliate Pro

Carter Smith 4,940 clicks 129 sales $3,483
Jasmin Cull 144 clicks 3 sales $727
Gerry Carry 250 clicks 0 sales
Blair Wheeler 8 clicks 0 sales

Sales and revenue come from one lane only — approved Post Affiliate Pro transactions, which a live read on Oct 1 matched transaction for transaction from Sep 9 onward. The merchant daily report counts orders instead and returns a lower figure for Carter; the two are never shown side by side. Jasmin Cull is affiliate-only (no tracked content posts) and has logged nothing since Jun 15.

Watch items — Barstool

Open items, in priority order

  1. Booked vs contracted gaps persist unchanged: Fore Play longform 0 of 4 booked (Riggs vs H8ers aired Sep 23 and returns Dec 7, but it is filed as Associate Sponsor, not longform), Pardon My Take longform 2 of 4, Spittin' Chiclets longform 2 of 4, Chiclets host reads 4 of 6, Fore Play shortform 8 of 10.
  2. The video tier has started delivering: 2 of 10 booked video sponsorships have run — Breaking Series #1 (episode 182,680) and Riggs vs H8ers (episode 240,562). Eight remain: Breaking Series #2 (Oct 21), the next Riggs vs H8ers (filming Oct 12), PMT and Chiclets longform ×2 each, and Chicago's two sim-day productions.
  3. Barstool's doc lags what has aired. Cori Korab confirmed the PFT custom video live Sep 28 and the Hank video live Sep 30, and wrote on Sep 28 that links and delivery would be in the doc the next day — neither is there. The Sep 24 Chiclets longform, Sep 28 Chicago sim-day production and Fore Play stories, and Sep 29 Fore Play and PMT shortform slots have also passed with no row. Chase Cori Korab and Sage Saperstein for figures or new dates.
  4. Spittin' Chiclets Host Read #1 still reports no engagements against 316,722 impressions, and its live episode link is blank. The franchise's Sep 17 shortform and Sep 24 longform both slipped; only Biz's personal social has delivered since July.
  5. ClickUp lags the sheet: twelve delivered units still sit at "to produce" — Fore Play Host Reads #2 through #6, Pardon My Take Host Read #2, Breaking Series #1, the Biz, Frankie, Hank and PFT social bundles, and Chicago Golf Sim Performance Day #1. Only five records are complete. The sheet is the source of truth; the ClickUp records need closing.
  6. Barstool cut Chicago's goal from 2,259,200 to 1,756,300 without notice, which pulled the total booked goal down to 19,236,300. Chicago then delivered 5,077,642 (289.11%) from one round of Sep 22 bundles, so the topline pace is flattered by the smallest goal.
  7. Barstool keeps restating delivered figures without notice, now in both directions: Fore Play Host Read #1 63,062 → 66,044 → 67,006 → 67,092; PMT Host Read #1 540,732 → 572,915 → 583,726 → 585,168; PMT Host Read #2 677,119 → 767,365; Fore Play Host Reads #3 and #4 fell to 64,245 and 65,241 (from 79,603 and 82,415). Every number on this page is a moving target.
  8. Fore Play shortform YT Shorts placement exists on only 1 of 8 booked units — every unit after Jul 23 omits it. Standing under-delivery exposure.
  9. Blair Wheeler and Gerry Carry affiliate links are still at $0 — 250 clicks for Gerry, 8 for Blair, no sales from either. Check link placement in their content.
  10. The creator-analytics tagged and manual lanes have written nothing since Aug 21, so every Chapter 02 card is 41 days stale; only the affiliate lane still syncs daily. The pipeline needs a look before the next refresh.